With the expansion of the Indian economy and shifting business priorities, the logistics industry’s scope has expanded from basic goods transportation to include end-to-end supply chain solutions, warehousing, and express delivery.
Trucks are moving much more quickly than they ever have, which extends the shelf life of the product and makes it more consumable. Farmers may now easily sell their goods in cities, which was previously impossible.
Better irrigation infrastructure has led to a 200% increase in irrigated area in the last ten years, which has helped farmers become less reliant on rainfall. Additionally, the Pradhan Mantri Krishi Sinchai Yojana (PMKSY) project has been started with an investment of Rs 50,000 crore (USD $7.7B) to develop irrigation sources and provide a long-term solution to drought.
The modern Indian farmer is not the stereotypical ‘Kisan (farmer) like the farmers of olden days. They have a keen interest in new technology and are willing to accept them if they may increase their revenue. For instance, there are numerous YouTube channels that support Indian farmers, like Hello Kisan (422k subscribers) and Farmer Leader (2 million subscribers).
A group named The Farmer’s Market has amassed 25k members on social media sites like Facebook, and it has developed into a useful resource for farmers looking for assistance or advice from other farmers. Farmers increasingly utilise WhatsApp groups extensively to share knowledge and work together. More than 600,000 farmers have benefited from the work of a nonprofit called Hoy Amhi Shetkari (HAS), which has hundreds of success tales to tell. There is a rapid embrace of information technology by Indian farmers, from placing online orders for seeds to looking for inputs on social media.